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	Message to be displayed on the device. (Max: 256 chars). Alternativly you may set 'is-Localizable' to true. In that case the field is treated as a key for lookup in localization table of your application
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		See <a href="http://developer.apple.com/iPhone/library/documentation/NetworkingInternet/Conceptual/RemoteNotificationsPG/ApplePushService/ApplePushService.html#//apple_ref/doc/uid/TP40008194-CH100-SW21">
			Apple Documentation</a>
		for a detailed description.
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